VICTOR BWF Super Series Finals 2010 – Logo unveiled

January 5-9, 2011. Remember these dates.

That is the message from title sponsors VICTOR as the days draw closer to the climax of the 2010 Super Series season – the VICTOR BWF Super Series Finals 2010.

And to get the countdown off the ground, VICTOR have unveiled the logo for the Finals and will soon follow up with several other promotional campaigns as a build up to the Finals.

To be played at the Hsinchuang Gymnasium in Chinese Taipei, the USD500,000 VICTOR BWF Super Series Finals will be played in the first week of 2011 due to the packed badminton calendar this year due to the ongoing Commonwealth Games in New Delhi, India and next month’s Asian Games in Guangzhou, China.

“Eight of the 12 legs of the Super Series have been completed. And with the Denmark Open and French Open due to get underway later this month, the anticipation is also building up on who will make the cut for the Finals,” said VICTOR Sports General Manager Jeff Chen.

“And VICTOR is proud to unveil the logo for the Finals as the first part of our campaign to promote the event in Chinese Taipei.

Chinese Taipei Badminton Association (CTBA) Secretary-General Tsai Hung Peng also reaffirmed CTBA’s commitment to make the event a success.

“On our part, we will ensure the Hsinchuang Gymnasium meets all the requirements of an international event and according to BWF requirements,” said Tsai.

“There is also a keen sense of anticipation for the Finals in Chinese Taipei as badminton is a very popular sport in this country and we want to make it a memorable tournament for the players and the fans.”

The anticipation is also building up in the race to qualify for the Finals with only Lee Chong Wei, the World No 1 in men’s singles, firmly entrenched in the No 1 spot on 50152 points in the Super Series standing, leaving Denmark’s Peter Gade at a distant No 2 on 39900 points.

Only the top eight players or pairs, and limited to a maximum of two players or pairs per Member Association, based on the Super Series standing qualify for the Finals.

China have four players in the top eight of the men’s singles standing with Chen Long occupying the highest spot at No 4 on 32880 points. He is followed by Chen Jin (No 6), Lin Dan (No 7) and Bao Chunlai (No 8).

In the men’s doubles, it is the Koreans who make their presence felt with four pairs in the top eight while reigning Olympic champions Markis Kido-Hendra Setiawan will have their work cut out for them as they are currently No 20 in the standings.

In the women’s singles, China’s Wang Yihan and India’s Saina Nehwal, though ranked World No 2 and 3 respectively, are languishing at the wrong half of the Super Series standing as they currently occupy the ninth and sixth positions respectively.

“There are still plenty of points to play and it all points towards an exciting race to the finish,” said Thomas Lund, Badminton World Federation Chief Operating Officer.

“The Super Series has cultivated its own following and is widely supported by the players as well.

“And we, at the BWF, are also firmly committed to improving the event and 2011 is going to be an exciting year for badminton.

For the past two seasons, the Badminton Association of Malaysia hosted the Finals in Kota Kinabalu, Sabah and Johor Bahru, Johor respectively.

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